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Posts tagged ‘Marketing automation’

Smarter, Faster Lead Allocation for The Predictive Index

Want to close more business? Industry benchmark research indicates that conversion rates increase dramatically if leads can be issued and called on in under 10 minutes. Here we show how InaPlex developed a lead router for The Predictive Index which provided them with fully automated, accurate and rapid lead allocation.

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Get More from CRM with Marketing Automation and Social Media

Today, more than ever, CRM needs to connect with other systems: This post explores the gains to be made from integrating CRM with Marketing Automation and Social Media.

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Five Steps to Ensure the Best Integration Approach for Marketing Automation and CRM

How do you decide on the best way to integrate your marketing automation and CRM systems? In this post David Evans, InaPlex CEO, shares our approach.

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Lead Allocation for Marketing Automation

This Post looks at the use of Inaport for automating lead allocation for a large Software Provider. This Company captures hundreds of leads per day from the web via their marketing automation platform, Eloqua, and distributes them across more than 40 sales people, split into several teams and territories. This project removed the need for a full-time person to allocate leads and introduced a more accurate, timely and balanced work load across the sales teams.

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