Want to close more business? Industry benchmark research indicates that conversion rates increase dramatically if leads can be issued and called on in under 10 minutes. Here we show how InaPlex developed a lead router for The Predictive Index which provided them with fully automated, accurate and rapid lead allocation.
Posts tagged ‘Marketing automation’
This Post looks at the use of Inaport for automating lead allocation for a large Software Provider. This Company captures hundreds of leads per day from the web via their marketing automation platform, Eloqua, and distributes them across more than 40 sales people, split into several teams and territories. This project removed the need for a full-time person to allocate leads and introduced a more accurate, timely and balanced work load across the sales teams.